What Companies Do Desktop Web Push?
Web Push, the common term being used for push notifications on desktop browsers, is being adopted by more and more companies as the technology becomes more precise.
Many websites have been jumping on this technology, such as the New York Times. It’s proving to be an effective means for retaining and increasing a site’s user base, in that notifications can reach a user even when they or not on the site that’s sending them. For a more detailed breakdown on how they work, please see our post that breaks down the anatomy of desktop notifications.
So how do websites start implementing this technology? There are a couple of ways to get notifications going for a site. Currently Safari, Chrome, and Firefox support them. IE doesn’t provide the means to send them any longer, and the new Edge Browser hasn’t put a timetable on the feature. What this means for web owners is that each browser has to be configured to send notifications. This is typically done via an API, but because of the technical prowess needed to configure each browser that way, some companies are now offering their own solution and making it available to site owners.
Highlights of what some of the top push notification services are offering:
Roost is one of the most known providers of desktop notifications, offering them for Chrome and Safari, with Firefox on the way. They offer a WordPress plugin, as well as integration directly onto websites. API use is included with their plan and requires setup on the user end to hook into Roost’s capabilities. Pricing – $29 per month / Contact for Enterprise solutions.
One Signal works with all three major browsers, Chrome, Firefox, and Safari. It offers an easy template creator for creating push notifications, as well as a powerful A/B testing feature for sending different iterations of campaigns to different users and comparing the results for optimization. Initial pricing is free. The company offers an enterprise plan if contacted.
WonderPush supports Chrome and Safari for notifications. They offer powerful segmentation tools to allow for versatility and sending messages to separate kinds of users. Their API offers programmatic access to your data such as users, devices, events, notifications and segments. Their web backend features audience lists, notification types, templates, and contact list + billing and profiles. Pricing is free for one project, and £50 for premium services.
Jeapie has only just started web push notifications. Previously they were exclusively mobile, but now offer notifications for Chrome and Safari. They boast a 90% open rate on their notifications, and have a relatively simple integration process with a small bit of code added to the owner’s website. API is also available and is usually the best way to go about implementing notifications, which is typically true across the board.