Category Archives: Marketing Automation

drip emails

How Drip Email Marketing Works


There are plenty of tools in a digital marketer’s toolbox, but few pay as many dividends as a solid Drip Marketing Campaign, sometimes referred to as a drip series of emails.… Read the rest


Retargeting Effectiveness – By The Numbers

Standard Retargeting on the web and mobile has been around for years and has always been slightly more effective than standard display advertising.  Programmatic Retargeting however has been known to be up to 10X more beneficial than display advertising.… Read the rest


Profiling 10 Retargeting Companies

Retargeting has become an essential and now ubiquitous form of marketing across the web.  Retargeting is known to acquire 10 times the CTR of normal display, with retargeted customers 70% more likely to make a purchase than organic customers.… Read the rest


How Saas Companies Succeed With Email Marketing

People have been predicting the death of email marketing for well over a decade now.  Yet, here it is still being used in full force effectively, and most of all – personalized and targeted, with individual customization as the end goal.… Read the rest