Category Archives: Marketing

email-marketing

How Saas Companies Succeed With Email Marketing

People have been predicting the death of email marketing for well over a decade now.  Yet, here it is still being used in full force effectively, and most of all – personalized and targeted, with individual customization as the end goal.… Read the rest

retargeting and display ads

How Retargeting Rescues Display Ads

Display ads, if you think about it, they’re billboards of the internet.  In concept, they’re not that far removed from posters on bus stops, ads on a movie screen before the movie, and old school newspaper ads. 

Read the rest