People have been predicting the death of email marketing for well over a decade now. Yet, here it is still being used in full force effectively, and most of all – personalized and targeted, with individual customization as the end goal.… Read the rest
Display ads, if you think about it, they’re billboards of the internet. In concept, they’re not that far removed from posters on bus stops, ads on a movie screen before the movie, and old school newspaper ads.
When shopping online, almost 70% of people abandon their cart before purchasing. They don’t have to be lost! For the rest that do make a purchase…keep them coming back! There are specific ways to re-engage both types effectively, with finely tuned and optimized email and retargeting campaigns to retain customers that buy, and bring back those who might.… Read the rest
Website retargeting has become more and more prevalent around the web over the last 4 years. Site visitors who are retargeted with display ads are 70 % more likely to convert to buyers on your site.… Read the rest