Standard Retargeting on the web and mobile has been around for years and has always been slightly more effective than standard display advertising. Programmatic Retargeting however has been known to be up to 10X more beneficial than display advertising.… Read the rest
There is no question that ads that follow you from one site to another are extremely common; however, with this rush for more custom advertising, marketers may be losing out on age-old wisdom.… Read the rest
Retargeting has become an essential and now ubiquitous form of marketing across the web. Retargeting is known to acquire 10 times the CTR of normal display, with retargeted customers 70% more likely to make a purchase than organic customers.… Read the rest
Retargeting users after they leave your site, particularly if they haven’t taken any action, is crucial to eliminating lost leads, and expanding the ability to create and retain customers.… Read the rest
The term “Growth Hacking” is not a new term, but the use of it has become far more prevalent. It is something that everyone should understand, especially marketers. It helps startups succeed with a low budget and a grass roots approach.… Read the rest
Display ads, if you think about it, they’re billboards of the internet. In concept, they’re not that far removed from posters on bus stops, ads on a movie screen before the movie, and old school newspaper ads.
SalesCycle has released a report on remarketing campaigns for cart abandoners in Q1 of 2015. The stats show an uptrend in the effectiveness of email remarketing, with a reported $8 in revenue for each remarketing email sent.… Read the rest