How Startups Growth Hack to Success

The term “Growth Hacking” is not a new term, but the use of it has become far more prevalent.  It is something that everyone should understand, especially marketers.  It helps startups succeed with a low budget and a grass roots approach.

What is “growth hacking”?  Let’s look at 2 essential components:


Marketing creativity:
  Instead of throwing money into the jungle of AdWords and Social Media marketing, startups use creative and innovative ways of getting their company noticed through blogs, social media posts, as well as a host of other channels.

Harvesting Users:  Getting email addresses, profiles, and other user info is the foundation of the Jenga Puzzle that you stack up your user-base on.

How do you get started on that?  A lot of marketers look at those points and say:  Easier to say than do.  Not really.  There are a few basic tactics that can absolutely increase your web presence, grow interest, attract a user-base, and bring your company into the position of legitimacy and recognition without a big marketing budget.

Start a Blog and use it right.

A blog is a key starting point for a startup.  It’s a way to get in on the search game without adwords.  After all what is adwords?  It’s a way to get your site seen when people search for certain keyword.  Pretty simple, you can get your site seen this way without it.  First off, plan your message.  Plan your keywords, develop your site content and begin blogging regularly about it.  Start off at least twice a week.  Use keywords and phrases in your blog, nut don’t overdo it!  People can sense when they’re reading an article that’s just an elaborate ad.  Stick to the idea that you are informing people with information, ideas, and then bring your company into the mix, with a subtle and creative touch.  Allow comments, link out, and *Get Leads.”  Place sign up pop ups and widgets on your blog, subscribers are the goal here!

Optimize your site for user acquisition

When a user enters your site it’s imperative that they aren’t dropping onto it cold with little idea of what to do.  Many companies can set up your site to use entry messages, exit messages and signup windows to personalize their experience and encourage them to signup for your updates.  You can even use these just to direct them around the site, 88% of users are more likely to do business with a company that is personalized in some form.

Contribute to articles and questions on outside sites

So you’ve started a blog, you’ve optimized your site, you’re using keywords that bring your site up in google rankings.  But that alone is not going to start bringing massive traffic to your site.  You have to get out there into the web world, contribute to it, and bring more users in.  Sites like Quora, and Answers.com, and other sites where people look for strategies and answers are a great place to begin getting involved and linking back to your site.  Much like blogs it’s important that your answers not be commercials.  Provide helpful info, useful insights, but don’t be afraid to mention and link to your site.  By providing good content you’re inviting users to check out more of what you do, and when they reach your optimized site, a better chance of acquiring them as leads.

Use Twitter, Facebook, Pintrest, and Linkedin to post updates regularly.

It’s difficult to start getting leads and fans from social media without spending on it.  Facebook and Twitter like to charge for ads.  But you can actually start bringing attention to your page and links to your site without much cash.  Create a page on Facebook, update it regularly (Daily to start), invite whatever friends you already have that might be interested, and maybe boost a post here and there for just a few bucks.  You will acquire followers and it will push you ahead in Facebook’s algorithm rankings. For Twitter, research trending hashtags and subjects and post content relative to those.  Use those tweets to link back to your site.  Same with Linkedin and Pintrest, post often and keep it relevant.  You’ll start seeing clicks, and again, your site if optimized should start turning these people into users, leads, or even just window shoppers who might convert later.

Email, Email, Email

Using these techniques you should have some some leads.  So start emailing them regularly.  Once a week is good, and studies show that early to midweek gets a click through rate 3 times higher than other times.  Drip campaigns and triggered emails are great for this.  Also make sure you have a solid CRM so that you can segment customers and email them based on who they are and what they’ve done on your site.  Give them offers, discounts, ebooks, or tutorials, whatever your focus is.  You should start to engage them into more interest, a sense of personalization, and ultimately get them to convert.