Profiling OptinMonster and WisePops
Continuing our look at Exit Intent banner providers, we profile 2 more companies that are providing technology for website owners to retain and recapture customers before they leave the site.
Like all exit intent companies, Optinmonster analyzes user behavior and prompts them with a targeted campaign at the precise moment they are about to leave. Using this technology they focus on obtaining email subscribers, form entries, and A/B testing. Their form builder is very intuitive, using point and click simplicity to customize message, colors, images, and more. Optinmonster’s biggest leap forward is their recent creation of an app that allows it to easily support other platforms such as WordPress and Shopify.
Wisepops also features a very intuitive exit banner creator, similar in look and use to optimonk and Optinmonster. Pop ups can be displayed on mobile and desktop pop-ups alike. With easy integration with mail services such as MailChimp and Campaign Monitor, conversions and sign ups are easily tracked through the Wisepops dashboard. The targeting features they offer are robust, including visitors by source, frequency, browser or device (e.g. only new visitors from Google Adwords).