How to Make a Great Squeeze Page
When visiting eCommerce sites these days, it has become almost commonplace for the visitor to encounter an offer of some sort prior to even entering the site. This offer will come in the form of a pop up ad, and in some cases a full page, with the promise of free shipping, an ebook, special offers, etc, in exchange for an email address. These pages/pop ups are commonly referred to as “Squeeze Pages.” A squeeze page is in fact a type of landing page in that it appears at the beginning of a website experience unlike pop ups such as lightboxes and popover ads that show during or at the end of the site’s journey.
A Squeeze Page can, if done well, absolutely be a worthwhile tool that does result in email submissions at a high conversion rate. Case studies have shown up to a 21% lift in signups from using squeeze pages. These pages, and the offers they contain however, can easily reduce that conversion rate by just as much if not done well. Let’s look at the basics for getting started with creating a Squeeze Page.
When creating a squeeze page it’s important to remember that this is in essence your landing page. It is going to the first thing your visitors see, so you have a few seconds to engage them and get them to drop their email address without simply getting annoyed and closing the box, or your page altogether. If you would prefer your landing page to be a typical page with no pop ups or requests for information, than you should forgo the squeeze page and opt for a pop over ad to show on specific pages of your site. For information on some of the leading providers of pop up ads, please see our post on the top exit intent and pop over providers.
If you have made the decision to use a Squeeze Page. It is of top importance that you keep the following basics in mind:
- Remember that a Squeeze page also serves as a landing page. It’s the front door to your website. Treat it as such. Don’t lock it down and make it impossible to get through. It’s a request for information, not a demand.
- Look at companies that can help you create your squeeze page. Unbounce has a nice easy to use tool
- Look at examples of other sites that use this tech. This link provides some good examples of the good and bad when it comes to squeeze pages
- Make your headline easy and quick to understand. Provide a return offer for the email address you are requesting. Such as“Losing Visitors? Get our Free eBook!” Do *not* ask the user to give you their email just to get into your site. It’s essentially a “Go Away” sign when that tactic is used.
- Test Test Test! A/B test your squeeze pages contantly. Even the slightest change can make a difference. Rotate images, alter headlines, experiment with offers and by all means re-position your email submit area to see where the most sign ups happen.
Some say that Squeeze Pages are dead. They aren’t, as we’ve indicated above. They are used widely and effectively. They just need to be used correctly. Hopefully these tips will help you maximize user acquisition and increase conversion rates by percentages that you’ve never seen before!