Remarketing Report – Cart Abandon Stats 2015
SalesCycle has released a report on remarketing campaigns for cart abandoners in Q1 of 2015. The stats show an uptrend in the effectiveness of email remarketing, with a reported $8 in revenue for each remarketing email sent.
Key stats include:
Cart Abandonment – As of 4/2015
Common abandon times are between 8 – 9 PM, with Saturdays being the peak
76% Abandon Rate across verticals
Retail – 77%
Travel – 83%
Abandon Recovery Emails
44% Open Rate
30% Purchase made from recovery email
$8 revenue per recovery email sent.