Remarketing Report – Cart Abandon Stats 2015

SalesCycle has released a report on remarketing campaigns for cart abandoners in Q1 of 2015.  The stats show an uptrend in the effectiveness of email remarketing, with a reported $8 in revenue for each remarketing email sent.

Key stats include:

Cart Abandonment – As of 4/2015

Common abandon times are between 8 – 9 PM, with Saturdays being the peak

76% Abandon Rate across verticals

Retail – 77%

Travel – 83%

Fashion 66%

 

Abandon Recovery Emails

44% Open Rate

11% CTR

30% Purchase made from recovery email

$8 revenue per recovery email sent.