Google Chrome Brings Push Notifications to Your Desktop

Usually when we hear about push notifications, we think it must be about mobile apps. But Chrome 42 has brought this technology to your desktop now. Google released the 42nd version of its proprietary browser in April 2015, which offers some exciting new features such as support for native push notifications and updated bookmark manager. The new Push API feature allows website developers and digital marketers to broadcast their push notifications to desktop users in a real-time manner.

With the most popular web browser embracing the desktop push notification technology, we can say that this technology will remain one of the hottest digital marketing trends for the next few years, and it will offer a serious competition to email marketing, RSS, and newsfeed of social networks.

What are Desktop Push Notifications?

Desktop push notifications are short messages that are sent straight to the desktop. What’s great about this technology is that no special software is required to receive push notifications. The user is just required to allow the website and notifications are sent directly to their desktop (Windows, Linux, and OS X).

How the Technology Works

The process is short and simple.

The user visits your website.
A dialog box appears and the user allows your website to deliver notifications.
Now you can send notifications to the user anytime you want, even when their browser is closed. Just all you have to be careful about is not to spam their desktop.

The positioning of notifications depends on the user’s OS. For MacOS and Linux, notifications appear at the top right corner, and for Windows, they appear at the bottom right corner. The users can change settings for notifications. They can opt for a ‘silent mode’ or unsubscribe from websites they are no longer interested in.
Structure of a Web Push Message

A web push notification has three parts:
Title – This part contains your company’s name and your message.
URL – This could be anything, such as a URL, a contact number, or an email address.
Logo – This part contains your brand logo.

Each desktop push notification contains a built-in hyperlink that directs the user to the desired page.

5 Reasons to Use Desktop Push Notifications
Desktop push notifications are a great opportunity for marketers looking to expand their subscriber base and improve their user engagement. Here are 5 reasons to use desktop push notification.

New Marketing Channel – Desktop push notifications for Chrome were introduced in spring 2015. The new technology is sure to offer great rewards to early adapters.

User Convenience – Chrome hates spam and therefore allows users to opt for a silent mode or unsubscribe. This helps users to filter out spam and receive relevant messages only.

High Opt-in Rate – The single-click subscription process is likely to translate into a high opt-in rate.

Noticeable – The message appears right on the user desktop and can have a high open-rate, provided that it contains quality content.

Cross Platform – The notifications can be sent to both desktop and mobile devices.

Early Adopters of Chrome Desktop Push Notifications

The early adapters of this recent technology include Pinterest, Facebook, Product Hunt, eBay, Beyond the Rack, FanSided, and VICE News.

Chrome desktop notifications are a key component in a well organized marketing strategy.