Cart Abandonment Rates 2016

If you have an eccomerce site, or a Saas site offering a service, then you are well aware that Cart Abandonment continues to be a speedbump, and one that a huge numbers of companies are attempting to solve.  The overall Cart Abandonment Rate according to EyStudios is 69% so far in 2016.… Read the rest


Profiling 11 Retargeting Companies

Retargeting has become an essential and now ubiquitous form of marketing across the web.  Retargeting is known to acquire 10 times the CTR of normal display, with retargeted customers 70% more likely to make a purchase than organic customers.  With that being true, there are more and more companies jumping into the retargeting ring.… Read the rest